AI voice SDR · Australian B2B outbound
The fastest way to judge this is to be on the other end of it.
Put in your mobile and Dialessa will ring you and try to sell you Dialessa. It opens cold, tells you it is an AI, takes whatever objection you throw at it, and tries to book you in. Hang up on it if you like. That is the point.
- One call, to the number you enter. Never added to a list, never sold
- It opens by checking you asked for it. Say no and it stops and never rings again
- You get the recording and transcript of your own call
- Your number is washed against the Do Not Call Register before we dial
The cadence
Eight business days, then it stops.
A cold prospect is not a lead, and pretending otherwise is how a list gets burned. Dialessa works each contact on a fixed sequence, at a different time of day each attempt, and then leaves them alone.
Call
First attempt. Voicemail dropped if the machine picks up, followed by an email within the hour.
Call
Second attempt, deliberately at a different hour. Morning misses often connect after lunch.
Call
Final attempt. A better time or a direct number offered by reception is used here.
Last touch, sent from your domain, not ours, with a working unsubscribe.
Exhausted
No further contact. A reply, a booking or a “don’t call me” ends the sequence immediately.
On the call
The hard parts are the whole job.
Gatekeepers
Asks for the person by name, answers “what’s this regarding” without waffling, accepts a transfer, and writes down a better time or a direct number when one is offered.
Objections
Not interested, send me an email, we have a vendor, bad time, who is this. Responses are yours, written per campaign, and it knows when to leave politely rather than push.
Voicemail
Answering machines are detected and get a recorded drop in your campaign’s voice, not a live model talking to a beep, followed by the email touch.
Qualification
Two to four questions you set, asked inside the conversation rather than read off a form.
Booking
Reads real availability from your calendar, offers two slots, confirms, creates the event with the prospect on it, and sends the confirmation and an SMS reminder.
SMS, but never cold
The Do Not Call Register does not cover SMS. The Spam Act does, and it has no B2B carve-out, so a cold text to a purchased list is a breach on send. Dialessa will not send one. SMS goes out for four things only: a reminder for a meeting they agreed to, something they asked for on the call, a reply to your own inbound form, and reactivation of your existing customers.
Live transfer
If a closer is marked available, a hot prospect goes straight through. If not, it books. Dial pacing is kept low on purpose so a human can actually take the call.
A call, end to end
What it sounds like when it works.
Reception screens it, the prospect has a vendor already, and it still gets the meeting. Written to show the shape of the conversation, not a recording of a real customer.
Morning, this is Ava calling on behalf of Kestrel Freight Systems. I’m an AI assistant. Is Daniel Roche about?
What’s this regarding?
Detention charges at the dock. I’d like ninety seconds with Daniel to find out if it’s even relevant. If it’s not, I’ll leave him alone.
→ transferred
Roche speaking.
Daniel, it’s Ava, an AI assistant calling for Kestrel Freight. You won’t have heard of us. Thirty seconds, then you can tell me to go away?
We already use Cartage Pro.
Most people we ring do. The ones who move usually do it over detention billing disputes rather than routing. Is that a live argument for you at the moment?
…It is, actually. We wrote off about forty grand last quarter.
I’ve got Thursday 10:30 or Friday 2:00, both Sydney time. Which one suits?
Thursday.
Booked. Invite’s on the way to your work address, and I’ll text you a reminder Thursday morning.
What you get back
Every call recorded, transcribed, scored and costed.
The number that decides whether this is worth a subscription is cost per meeting held, so that is the number the dashboard leads with, not dials.
Connect rate by hour
Which hours actually connect for your market, so the cadence can be pointed at them.
Hang-up timing
A histogram of when people hang up. A spike under ten seconds is an opener problem, and it is measured rather than guessed at.
Opener A/B
Two openers, split automatically, reported on hang-ups and meetings rather than on impressions.
Gatekeeper rate
How often the call reaches a switchboard, and how often it gets through it.
Meetings held
Booked is easy. Held is the one that pays, so attendance is tracked and confirmed within 48 hours.
Cost per meeting
Subscription plus overage divided by meetings held. The figure you take to your own board.
Compliance
Built for the rules, not retrofitted to them.
Australia is the launch market and business numbers are the target. These are mechanisms in the product, not policies in a document.
| Obligation | What Dialessa does |
|---|---|
| Do Not Call Register | Numbers are washed before a campaign starts and re-washed on a 30 day cycle. A number that is not currently washed cannot be dialled, and the wash record is kept as evidence. |
| Calling hours | Business default 09:00 to 17:30 local weekdays, in the prospect’s own timezone inferred from their number. Never on a public holiday in their state, never on a Sunday. |
| Identifying the caller | Every call states that it is an AI assistant, the business it is calling on behalf of, and the purpose, before anything is asked for. The exact wording used is recorded against the call. |
| Calling line identification | Caller ID is a real Australian number owned by Dialessa that answers. Ringing it back reaches an opt-out and a callback option. Numbers are never spoofed. |
| Opting out | “Take me off your list” is honoured on the call, permanently, for that number and email, across every customer on the platform, not just the one who called. |
| Cadence email is sent from your own delegated subdomain with DKIM, SPF and DMARC, a real reply path, and one-click unsubscribe on every message. Never from a Dialessa address. | |
| SMS | The Do Not Call Register covers voice and fax, not SMS. SMS is governed by the Spam Act 2003, which needs consent, sender identification and a working unsubscribe, and unlike cold email there is no B2B carve-out. So a cold text to a list is a breach the moment it sends, and Dialessa refuses to send one. The four permitted sends are listed below. The consent event is recorded against the number and is what we would hand a regulator. |
| Recording consent | Australia is not a one-party consent country, and recordings are shared with you, who is not a party to the call. So every call announces the recording and asks. Recording is off at the network level until someone agrees. Decline and the call continues, unrecorded. |
| Asking who we are | A call using a synthetic voice must be able to hand over the caller’s details on request. Ask “who is this” and you get our business name, the client’s details, and a staffed Australian number for complaints. That answer is scripted, not improvised by the model. |
| Records | Calls are transcribed and checked afterwards for disclosure, opt-out handling and claims made. A campaign that fails those checks past a threshold pauses itself. |
| United States | Blocked. AI voice is treated as artificial under the TCPA and the litigation risk is not worth it. Australian numbers only. |
Integrations
It has to fit the stack you already sell with.
Dialessa is in build. This is the integration set it ships with, not a list of things running today, and that applies to every item below without exception. Everything unmarked is on every tier. If something you depend on is missing, or you need to know where a particular one is up to, ask before you subscribe and you will get a straight answer.
Where the list comes from
- CSV upload, with column mapping for messy exports
- Apollo
- Cognism
- Lusha
- ZoomInfo
- Firmable
- Clay, pushed in over a webhook
Apollo, Cognism, Lusha, ZoomInfo and Firmable connect with your own API key, so the data cost stays yours and we mark up nothing. You do not need any of them: a CSV works, and every one of these is on every plan.
Where the meetings go
- Google Calendar
- Outlook
- Calendly
- Cal.com
- HubSpot
- Pipedrive
- Salesforce
- Slack alerts on booked meetings
All on every plan. Meetings land in your calendar and the contact and outcome land in your CRM, so nobody has to retype anything.
Everything else
- Outbound webhooks on every event
- Inbound webhook for speed to lead
- Zapier
- Make
- REST API Scale
- Custom integrations Scale
A booked meeting, a do-not-call request and a completed call all fire a webhook, so anything not listed here can still be wired up. Only two things sit on Scale, and both cost us ongoing effort rather than being a connector we could just as easily give you.
Pricing
Flat monthly, by dial volume.
A dial is an attempt that reaches ringing. Invalid and failed numbers are not billed. Overage beyond your tier is charged per dial, or you can set a hard stop instead.
What it costs per meeting
We have no case studies yet, so these are your assumptions and our arithmetic. Move the sliders to whatever you believe about your own market.
| Tier | Dials | Conversations | Meetings | Cost per meeting |
|---|---|---|---|---|
| Starter | 2,000 | 160 | 11 | $88 |
| Growth | 6,000 | 480 | 34 | $74 |
| Scale | 15,000 | 1,200 | 84 | $59 |
Meetings booked, not held. An appointment-setting agency in Australia typically charges a few hundred dollars a meeting, so the comparison is the point rather than the precision.
Starter
- 2,000 dials a month
- 1 campaign
- 2 Australian numbers
- 1 calendar
- Email touches and SMS reminders included
- Bring your own Apollo, Cognism, Lusha or Firmable key
- HubSpot, Pipedrive and Salesforce sync, webhooks
Extra dials $0.60 each · extra numbers $25/month
First month $495, half price. Then $990 a month, cancel any time.
SubscribeGrowth
- 6,000 dials a month
- 5 campaigns
- 6 Australian numbers
- 3 calendars
- Everything in Starter, including your own data-tool keys
- Opener and voice A/B testing
- Live transfer to a closer
- Two-way SMS on booked meetings and requested follow-ups
- Slack alerts on every booked meeting
Extra dials $0.50 each · extra numbers $25/month
SubscribeScale
- 15,000 dials a month
- Unlimited campaigns
- 15 Australian numbers
- Unlimited calendars
- Everything in Growth
- REST API and custom integrations
- Dedicated Australian mobile number per campaign
- Priority support
Extra dials $0.40 each · extra numbers $25/month
SubscribePrices in Australian dollars and exclude GST; 10% GST is added at checkout for Australian customers, and you get a compliant tax invoice with our ABN on it. Yearly plans are billed once up front and work out at ten months for twelve. Billing starts immediately and you can cancel at any time. Email touches are included in every tier. SMS is included too, but only for meeting reminders and follow-ups the prospect asked for, never for cold outreach. Overage beyond your dial allowance is charged at the per-dial rate on your plan, or set a hard stop and we simply stop dialling and tell you. Extra Australian numbers are $25 a month each on any plan; more numbers means lower dial volume per number, which is what protects answer rates.
Why this is not a US tool with an Australian phone number
The legality of AI cold calling is decided per country, and nobody else has done Australia.
The large AI voice platforms are built for the United States, where the rules are different and where cold AI calling is largely not viable. Pointed at Australian numbers they will happily break the Do Not Call Register Act and the telemarketing standard for you. These are the parts we built rather than bolted on.
| What Australian buyers ask | Answer |
|---|---|
| Do you scrub against the Do Not Call Register? | Every number, before every campaign, and again in real time at the moment of dialling. A number that has not been washed cannot be dialled: it is a database constraint, not a checkbox. The wash evidence is retained, because washing is a legal defence and the evidence is the defence. |
| Does it say it is an AI? | In the first sentence, every call, along with who we are and who we are calling for. Which wording was used is recorded against the call. |
| What about calling hours? | Business default 09:00 to 17:30 in the prospect’s own timezone, inferred from their number. Never a Sunday, never a public holiday in their state. The campaign window can be tightened but never widened past what the law allows. |
| Who is legally making the call? | Trainset AI Pty Ltd, ABN 24 690 826 610, trading as Dialessa, on your behalf. Both are named on the call. Our contract carries the Do Not Call Register Act compliance covenant, which is itself a legal requirement most vendors omit. |
| Will you text my prospects? | Only in four situations, and never cold. A reminder for a meeting they agreed to on the call. Something they asked us to send during the call. A reply to a lead who filled in your own form. Reactivation of your existing customers, where you collected the number. Nothing else, and there is no setting that turns cold SMS on. |
| How does opting out of SMS work? | Every message carries STOP. A STOP reply suppresses that number for SMS and for calls, permanently, across every customer on the platform. The Spam Act allows five business days to action it; we do it on receipt. Messages come from a real Australian mobile number rather than a branded sender ID, so replies reach us and the number matches the one that called. |
| Are you calling the United States? | No. It is blocked at the dialler by country code. AI voice is treated as artificial under the TCPA and the litigation exposure is not worth it at any price. |
Still reading?
Put your mobile in at the top of the page and let it ring you. Ninety seconds will tell you more than the rest of this page.
Dialessa is built and run in Australia. Prospect data stays in Sydney. Live call audio is processed by a speech model hosted in the United States, which is disclosed in our privacy terms and in every customer agreement.